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R A L L Y
Product Preference Segmentation
ASK Coffee Customer Behavior by Coffee Choice
1. Product Preference Distribution
Overall Product Preference Distribution
Insight: Traditional hot espresso dominates preferences while iced options appeal to modern coffee culture enthusiasts.
2. Demographics by Product Preference
Age Distribution by Product Type
Insight: Hot espresso appeals across all ages while iced options favor younger demographics.
Gender Distribution by Product Type
Insight: Gender preferences vary across different coffee types.
3. Visit Motivations by Product Preference
4. Purchase Frequency by Product Preference
5. Average Spend by Product Preference
Average Spending Pattern by Product Choice
Insight: Premium segments show higher average spending patterns.
6. Satisfaction Metrics by Product Preference
Average Satisfaction Scores by Product Choice
Insight: Satisfaction varies across different product preferences.
7. Discovery Channels by Product Preference

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